F Lesson Five

Introduction: Use the text book to cover the section on different types of meaning so that students can differentiate between the intended response and the actual response to a product and the factors that may cause these variations.

Area of study:
Player experiences, as preferred by game producers
actual experiences in response to game design and issues of representation.

1.Preferred experience
Choose a game
Find the marketing material that accompanies this game, it may be in advertising in magazines, on the back of the game box, on the company website.
How do the producers expect their audience to react to this game?
If possible students should contact the game producers and ask them how various aspects of the game were intended to be received.

2.Actual experience
Choose 3 students from differing age groups/races/social groups if possible to play the chosen game and complete a questionnaire that refers to the aspects of the game you have discussed in ‘Preferred experience’.Compare the various responses and account for any differences,